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Category: Performance Marketing
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How to Measure Advertising Beyond Clicks and Likes
I have sat across from business owners who were thrilled with their ad campaign. “Look at the reach — over two lakh people!” “The engagement is amazing — so many likes and comments.” And then, quietly: “But the sales numbers have not really moved.” This is what happens when you measure the wrong things. Digital…
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The Biggest Mistakes Businesses Make Before Running Ads
Most ad campaigns fail before the first rupee is spent. The mistakes happen in the setup — in the decisions made, or not made, before the campaign goes live. And because these mistakes are invisible at launch, they are usually the last thing business owners think to look at when results disappoint. Here is what…
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Meta Ads vs Google Ads: Which Is Right for Your Business?
If you have spent any time looking into digital advertising for your business, you have asked this question. Facebook and Instagram, or Google? Both platforms dominate. Both have worked for businesses across India. And both will waste your money if you approach them wrong. The honest answer is that the choice is not really about…
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Why Your Ads Aren’t Generating Quality Leads
Let us start with the most common sentence business owners say after trying ads for the first time. “We spent fifteen thousand on Facebook. Got a few enquiries. Nothing converted. Complete waste.” The frustration is real. You put money in. You expected it to work. Customers see your ad, they want what you offer, they…